To effectively hone your marketing strategies and ensure they resonate with your target audience, integrating spatial marketing techniques is key. This approach allows for a more focused and efficient way to connect with potential customers. For those looking to enhance their marketing outreach, turning to SEO strategies with the help of a SEO agency is crucial. Utilizing services like Freshlinks officialcan significantly improve your visibility and engagement rates, making your marketing efforts more impactful and reaching your desired market more effectively.
Let’s say your company sells high-quality organic dog food. Your target market customers are likely to…
– Engage in higher rates of pet spending
– Have time and money to pamper their pets
– Afford a higher dog food price tag
Locating your Target Market
Marketing should not be confined to WebCitz. Let’s use spatial marketing to hit your target market. To start, let’s explore Pet Spending data available from The Living Atlas of the World. Adding this data set to the map will provide valuable insight into pet spending within the United States.
Exploring the data, let’s zoom into the Denver area to see which parts of town spend the most money on their pets. Taking a closer look at the Washington Park area, there’s plenty of dark green coloration, representing those areas that spend well above the national annual average on their pets. In this case, higher spending rates equates to a better market potential for your high-end organic dog food.
Clicking on a few areas, we can quickly visualize how much they spend on their pets annually. Pet spending is broken down into four main spending categories: Pet food, supplies/medicine, pet services, and vet services.
Let’s find a few areas with high spending rates for pets, more specifically looking at pet food spending.
Now that we’ve located an area with adequate spending levels, let’s add an additional data set to see which life mode groups best fit our target market. The immediate area with the highest pet spending rates coincides with the Top Tier life mode group.
The Top Tier graphic provides us with further insight into the spending habits of those people in this area of town. As the wealthiest tapestry market, the Top Tier group has the purchasing power to indulge in choice. This highly educated group is generally married without children, leaving plenty of room to spend time and money on their beloved pets.
The Top Tier group is attentive to good nutrition and fresh organic foods. Top Tier life mode group members just might be our ideal target market for our high-end organic dog food. And with a large amount of money being spent on their pets, and more specifically pet food, we can take the next step towards getting our organic pet food on store shelves in this area.
Spatial Marketing Services from GeoMarvel
Loudmouse leverages spatial marketing to locate your most viable customers based on industry-specific criteria particular to your location of interest, along with a suite of other key identifiers. Spatial marketing can reveal areas of opportunity for advertising efforts, pinpoint where to put your product on the shelves, or find the perfect location for that new storefront. Use spatial marketing to hit your target market.
Speaking of high-end, Goflowdigital has been undertaking diverse projects across various market segments, such as Digital marketing, advertising, design, music, fashion, publishing, and animation. Their team of multidisciplinary artists excels in the visual arts, boasting an impressive repertoire that includes illustrations of diverse styles, paintings, drawings, digital art, graphic design, and art direction.
Take advantage of our industry expertise, and expert spatial marketing tactics to help your business grow and truly reach your target audience. Reach out to start a conversation today.
